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Fulvio Ferrari

Docente a contratto
Sede: Roma
Dipartimento: Scienze Umane (Comunicazione, Formazione, Psicologia)
Corso di laurea: Marketing & digital communication

Insegnamenti e orario di ricevimento

  • Communication metrics - Web analytic and datamiming

    Aula Informatica (piazza delle Vaschette)
    Each saturday hh 09.00 – 13.00

    Note: Reception via web meeting - Texts: Katie DelahayePaine,Measure What Matters, Wiley, 2011 - Anil Maheshwari, Data Analytics Made Accessible,2017 (first 5 chapters)
  • Communication metrics - Web analytic and datamiming

    Reception via phone or web meeting - send your requests to f.ferrari4@lumsa.it or f.ferrari@nissan.it
  • Curriculum Vitae

    FULVIO FERRARI
    Born in Rome (Italy) on 07/03/1968
    E-mail: f.ferrari@nissan.it or f.ferrari4@lumsa.it
    Mobile +39 335 6166647
    OBJECTIVE
    Contribution to the achievement of company objectives, together with personal enhancement in terms of professional growth in a position of Executive.
    PROFESSIONAL EXPERIENCES
    2016–TODAY Nissan Italia S.r.l. – “RBU South” Communications – Capena (Italy)
    Corporate & Internal Communications Manager
    • Reporting to Communications Director,
    • Corporate Public Relations and Events with Media and Institutions,
    • Internal Communications including All Employees Meetings and Events, Brand Engagement & Deployment activities in coordination with European HQ,
    • Corporate Social Responsibility Communications with Local Institutions, in strictly coordination with European and Global CSR HQ,
    • Participate to corporate events as speaker, on behalf of the Director, especially on sustainable and electric mobility commitments and strategies,
    • Manage Press Fleet test drives with Media securing objectives in terms of ROI and KPI’s,
    • Ensure jointly marketing and communications meetings and reporting to Top Management on all above activities,
    • Validate, Report & Control all communications purchases in line with delegations.
    2010-2016 Nissan Italia S.r.l. – “RBU South” Communications – Capena (Italy)
    Brand Communications & Social Media Manager
    • Reporting to Communications Director,
    • Social Media Strategy and Local Content Management, Customer Engagement & Social Media Care,
    • Coordinating Resources from 2 different social media agencies, both at Local and European level,
    • Social Media Campaign Definition and Implementation Plan aligning with Marketing Tactics,
    • Social Media Influencers Strategy Plan, Relations & Engagement,
    • Digital Monitoring and Reporting from local and central listening tools, weekly and monthly,
    • Corporate Public Relations and Events with Media and Institutions,
    • Internal Communications including All Employees Meetings and Events, Brand Engagement & Deployment activities in coordination with European HQ,
    • Corporate Social Responsibility Communications with Local Institutions, in strictly coordination with European and Global CSR HQ,
    • Participate to corporate events as speaker, on behalf of the Director, especially on sustainable and electric mobility commitments and strategies,
    • Ensure jointly marketing and communications meetings and reporting to Top Management on all above activities,
    • Budget definitions and strategy, in line with HQ requirements and local alignment guidelines,
    • Validate, Report & Control all communications purchases in line with delegations.
    2007–2010 Nissan Italia S.r.l. – “RBU South” Purchasing – Capena (Italy)
    Purchasing Manager
    • Reporting to Finance Director,
    • Implement European strategy and supplier panel at RBU level, Supplier panel and European contracts at RBU level,
    • Manage local interface with customers, Renault Nissan Purchasing Organization and Genpact India,
    • Ensure purchasing process implementation (sourcing, tender & negotiation outside European contract) to achieve Cost Reduction Targets,
    • Validate, Report & Control purchases in line with delegations.

    2007–2007 TEMP Nissan Europe S.a.s. – European Purchasing – Capena (Italy) + Paris (France)
    RBU European Purchasing Coordination Manager
    • Reporting functionally to Nissan Europe Purchasing General Manager,
    • Define, support the implementation and ensure compliance of purchasing organization, processes, reporting system & KPI’s,
    • Enhance the RBU Purchasing performance level,
    • RBU strategy and action plans definition,
    • Business review and reporting,
    • Buyer’s evaluation and skills development programs,
    • Organize and animate the buyer’s network, through Methods & Tools, Training sessions, Communication process, Knowledge management.
    2006–2008 Nissan Italia S.p.a. – “RBU South” Purchasing – Capena (Italy)
    Purchasing Manager
    • Reporting to Finance Director,
    • Implement European strategy and supplier panel at RBU level, Supplier panel and European contracts at RBU level,
    • Manage local interface with customers, Renault Nissan Purchasing Organization and Genpact India,
    • Ensure purchasing process implementation (sourcing, tender & negotiation outside European contract) to achieve Cost Reduction Targets,
    • Validate, Report & Control purchases in line with delegations.
    2004–2006 Renault Italia S.p.a. – Purchasing – Rome (Italy)
    Purchasing Group Office Manager Renault-Nissan-RNC-Sodicam
    • Reporting hierarchically to Renault Finance Director and functionally to Nissan and RNC Finance Directors (managing a turnover of 210M euro and a multi-company team of 9 people).
    2003–2004 Renault Italia S.p.a. – Purchasing – Rome (Italy)
    Key Account Nissan and Senior Buyer
    • Reporting to the Responsible of the Purchasing Group Office Renault-Nissan-RNC (managing a purchasing turnover of 28M euro).
    2002–2003 Nissan Europe S.a.s. – Value Up - Capena (Italy) + Paris (France)
    V-Pilot 2nd generation (Establish a Sole Contact Centre to Customers – CRM project)
    • Reporting to the V-Expert, managing a local project “establish a sole contact point between customers and NITA” in a cross-functional environment and in line with six-sigma methodology and philosophy.
    2001–2003 Nissan Italia S.p.a. – Purchasing – Capena (Italy)
    Purchasing Responsible
    • Reporting to the Finance Director, in charge for the implementation of the new dept, process, training, strategy in line with European rules and systems introduction, managing big European projects in the area and really enhancing the purchasing education of the company, managing a purchasing turnover of 13M euro.
    2001–2001 Nissan Italia S.p.a. – Administration – Capena (Italy)
    Accounting and Credit Responsible
    • Reporting to the Finance Director, in charge for a team of 8 people, managing local activities and the European interface on import and tax issues.
    2000–2001 Nissan Italia S.p.a. – Administration – Capena (Italy)
    General Ledger Responsible
    • Reporting to the Accounting, Legal and Tax Responsible, in charge only for the accounting activities.
    2000–2000 Nissan Italia S.p.a. – Legal – Capena (Italy)
    Legal Responsible
    • Reporting to the Accounting, Legal and Tax Responsible, in charge for the creation of a physical and electronical database of the contracts, managing the external legal consultants, representing Nissan at court where needed, handling internal requests on legal issues.
    1999-2000 Nissan Italia S.p.a. - Marketing - Capena (Italy)
    “4x4 and LCV” Product Manager
    • Reporting to Marketing Manager Product and Pricing, in addition to the previous experience also the products responsibilities have been assigned.
    1997–1999 Nissan Italia S.p.a. – Pricing (Finance) – Capena (Italy)
    Pricing Responsible “All range”
    • Reporting to the Finance Director, developing market analysis and price negotiation with Nissan Europe for local pricing positioning in close relationship with the Product Manager and the competitors, managing several European projects in the area.
    1995–1997 Nissan Italia S.p.a. – After Sales Parts – Capena (Italy)
    Inventory Control and Parts Supply Responsible
    • Reporting to the Parts Manager, in charge for a team of 5 people, managing Parts activities both on dealers and on Nissan Europe side, managing the implementation of several European projects in the area.
    1993–1995 Nissan Italia S.p.a. – Fleet Sales - Capena (Italy)
    Fleet and Leasing Sales Analyst
    • Reporting to the Fleet & Leasing Sales Responsible, in charge for VIP companies’ relationships, increasing fleet sales, managing fleet contribution policy with dealers, coordinating with the European fleet manager in Nissan Europe.
    1993–1993 Nissan Italia S.p.a. – Customer Quality – Capena (Italy)
    Customer Relations Clerk
    • Reporting to the Customer Relations Responsible, in charge for inbound relationships with cutomers to manage complaints and keep brand loyalty.
    1992–1993 Banca di Roma S.p.a. – Sales – Rome (Italy)
    Commercial Assistant
    • Reporting to the Subsidiary Responsible, in charge for commercial relationships with private customers.
    1992–1992 Nissan Italia S.p.a. – Customer Quality – Capena (Italy)
    “One to One”Clerk
    • Reporting to the Customer Relations Responsible, in charge for telemarketing activities to customers for satisfaction surveys.
    1991–1992 Price Waterhouse Mgmnt Consultants S.r.l. – Stage – Rome (Italy)
    Experimental University Project in Project Management
    IT SKILLS
    Good Knowledge of the following Softwares:
    • Windows 95/98/2000/NT/ME/Xp - Microsoft Office Professional 95/97/2000/Xp (Excel, Word, Power Point) - SAP MM R/3 e SAP MM R/4.6D., Outlook (including Calendar).
    TRAINING
    Renault period
    Products, Company Image, Relationship Techniques (ARJ), Communication/Negotiation/Leadership Techniques – first and second module, RM2 (Renault Management 2 c/o ESSEC), Negotiation Skills – first module (ADACI), Negotiation Skills – second module (CEGOS Italy), Privacy, Outlook Agenda Partagèe, Automotive Marketing, Legal Aspects in Purchasing.
    Nissan period
    Purchasing Market Strategy (CEGOS), Products, Company Image, Value – Up (TQM), Negotiation Techniques (CEGOS France+NESAS).
    EDUCATION
    1996–1996 Chartered “Revisore Contabile” (CAC)
    1994–1994 Chartered Accountant “Dottore Commercialista” at University of Rome “La Sapienza”
    1993–1993 Master in TAX - Tax Consulting Firm S.r.l. in Rome
    1987–1992 Degree in Economics - Score of 110/110 magna cum laude - University of Rome “La Sapienza”
    LANGUAGES
    ENGLISH - Very Fluent - Certificates of Shenker Level 100, First Certificate of Cambridge University, TOEFL, International House of Rome, TOEIC (880/990 in 2004).
    FRENCH – Fluent - TFI (775/990 in 2005).
    INTERESTS
    Books, Theatre, Cinema, Travels, Running, Swimming, Tennis.
    PERSONAL STATUS
    Married with one son born on July 5th, 2000.


    Principali pubblicazioni

    Autore di alcuni articoli su una Rubrica dell'Azione Cattolica - Istituto Maria Immacolata di Roma su temi di sociologia, formazione e attualità.


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