Letizia Affinito

With 30 years of diversified experience in online/offline Strategic Marketing Management and Communication both as a consultant and manager combined with recent research and academic records, Professor Affinito can offer a unique value proposition based on the following six elements:

1. First-hand knowledge of the market education needs to help students learn to make a difference in the business world.
2. Entrepreneurship experience to provide participating students with the tools, strategies, and confidence needed in order to assess, determine feasibility of, and launch new projects/businesses.
3. Eleven years of experience in instructional design and teaching within higher and executive education.
4. Four years of experience in instructional design and teaching within a range of e-learning programs, harnessing technology and leading-edge approaches to education to build high-impact online programs to offer students the best experiential and valuable learning experience.
5. Commitment and passion for experiential instructional design and teaching resulting from my combined experience both as a manager, consultant and instructor experience based on the use of the Harvard Business School Case Method.

Author of the international book “Socialize Your Patient Engagement Strategy” and “e-patient e social media” published in Italy, Letizia has a PhD in Management and her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

SELECTED PROFESSIONAL EXPERIENCE

Jan. ’19 – Present - Strategic Marketing Consultant and Lecturer

Feb. ’04- Dec. ‘18 - President, Founder & CEO, BradNew MC, Rome/Milan

Oct. 2000 - Dec. 2003 - Marketing Manager, Industria Farmaceutica, Serono, Rome

Apr. 1998 - Oct. 2000 - Manager, Burson-Marsteller, Rome

SELECTED TEACHING EXPERIENCE

June ’17 – Present DIGITAL INSTRUCTOR
Development, design, delivery of experiential online educational programs for colleges and corporations

June’ 17 – Present BOSTON COLLEGE BOSTON
Marketing Analytics for Economists (hybrid) – MS in Applied Economics
Marketing Analytics (hybrid) – MS in Leadership and Organization
International Marketing (online) – Undergraduate Marketing Program

May ’15 – Present ST JOHN’S UNIVERSITY, THE PETER J. TOBIN ROME/NY COLLEGE OF BUSINESS
Principles of Marketing (on campus in Rome) - Undergraduate
Decisions in Marketing Management (on campus in Rome) - MBA
Strategic Internet Marketing (online USA and on campus in Rome) - MBA
Global Branding (on campus in Rome) - MBA
Contemporary Issues in Management (on campus in Rome) - MBA

Sept. ’10– Present TEACHING COURSES ITALY/INTERNATIONAL
Marketing Strategy - MBA
Corporate Strategy - MBA
Marketing of Innovation - MBA
Marketing of Luxury Goods - MBA
Strategic Digital Marketing – MBA
Sustainability Marketing - MBA
Pharmaceutical/Healthcare Marketing Communications & Management

EXECUTIVE EDUCATION
Jan. ’20 UNICEF ITALY ONLINE
Dec. ’18 HILL’S PET NUTRITION ROME
July ’16 TAKEDA DIGITAL BOOTCAMP NAPLES/PADUA

INTERNATIONAL CONFERENCES:
June’ 19 Digital Pharma Europe ROME
May’ 17 Digital Pharma Europe LONDON
Jan. ’16 Social Media in the Pharmaceutical Industry LONDON
Oct. ‘15 DigiPharm LONDON
May ‘15 Digital Pharma Europe ROME