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Letizia Affinito

Docente a contratto
Sede: Roma
Dipartimento: Scienze Umane (Comunicazione, Formazione, Psicologia)
Corso di laurea: Marketing & digital communication

Insegnamenti e orario di ricevimento

  • Metriche della comunicazione

    AULA CARDINALI (SEDE: BORGO SANT'ANGELO, 13)
    Giovedì 14:30
  • Curriculum Vitae

    With 30 years of diversified experience in online/offline Strategic Marketing Management and Communication both as a consultant and manager combined with recent research and academic records, Professor Affinito can offer a unique value proposition based on the following six elements:

    1. First-hand knowledge of the market education needs to help students learn to make a difference in the business world.
    2. Entrepreneurship experience to provide participating students with the tools, strategies, and confidence needed in order to assess, determine feasibility of, and launch new projects/businesses.
    3. Eleven years of experience in instructional design and teaching within higher and executive education.
    4. Four years of experience in instructional design and teaching within a range of e-learning programs, harnessing technology and leading-edge approaches to education to build high-impact online programs to offer students the best experiential and valuable learning experience.
    5. Commitment and passion for experiential instructional design and teaching resulting from my combined experience both as a manager, consultant and instructor experience based on the use of the Harvard Business School Case Method.

    Author of the international book “Socialize Your Patient Engagement Strategy” and “e-patient e social media” published in Italy, Letizia has a PhD in Management and her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

    SELECTED PROFESSIONAL EXPERIENCE

    Jan. ’19 – Present - Strategic Marketing Consultant and Lecturer

    Feb. ’04- Dec. ‘18 - President, Founder & CEO, BradNew MC, Rome/Milan

    Oct. 2000 - Dec. 2003 - Marketing Manager, Industria Farmaceutica, Serono, Rome

    Apr. 1998 - Oct. 2000 - Manager, Burson-Marsteller, Rome

    SELECTED TEACHING EXPERIENCE

    June ’17 – Present DIGITAL INSTRUCTOR
    Development, design, delivery of experiential online educational programs for colleges and corporations

    June’ 17 – Present BOSTON COLLEGE BOSTON
    Marketing Analytics for Economists (hybrid) – MS in Applied Economics
    Marketing Analytics (hybrid) – MS in Leadership and Organization
    International Marketing (online) – Undergraduate Marketing Program

    May ’15 – Present ST JOHN’S UNIVERSITY, THE PETER J. TOBIN ROME/NY COLLEGE OF BUSINESS
    Principles of Marketing (on campus in Rome) - Undergraduate
    Decisions in Marketing Management (on campus in Rome) - MBA
    Strategic Internet Marketing (online USA and on campus in Rome) - MBA
    Global Branding (on campus in Rome) - MBA
    Contemporary Issues in Management (on campus in Rome) - MBA

    Sept. ’10– Present TEACHING COURSES ITALY/INTERNATIONAL
    Marketing Strategy - MBA
    Corporate Strategy - MBA
    Marketing of Innovation - MBA
    Marketing of Luxury Goods - MBA
    Strategic Digital Marketing – MBA
    Sustainability Marketing - MBA
    Pharmaceutical/Healthcare Marketing Communications & Management

    EXECUTIVE EDUCATION
    Jan. ’20 UNICEF ITALY ONLINE
    Dec. ’18 HILL’S PET NUTRITION ROME
    July ’16 TAKEDA DIGITAL BOOTCAMP NAPLES/PADUA

    INTERNATIONAL CONFERENCES:
    June’ 19 Digital Pharma Europe ROME
    May’ 17 Digital Pharma Europe LONDON
    Jan. ’16 Social Media in the Pharmaceutical Industry LONDON
    Oct. ‘15 DigiPharm LONDON
    May ‘15 Digital Pharma Europe ROME


    Principali pubblicazioni

    July ’20 How physicians can empower patients with digital tools EUROPE J Public Health (Berl.) (2020). https://doi.org/10.1007/s10389-020-01370-4

    June ’17 Effects of online health information seeking on patients and ITALY healthcare professionals’ actions in Italy Politiche sanitarie 2017;18(2):77-85 | DOI 10.1706/2752.28034

    August ‘16 Effects of Online Health Information Seeking on ATLANTA, GA. Physician/Patient's Actions Oral presentation National Conference on Health Communication, Marketing and Media

    June ’12 The impact of internet use for health information ROME seeking on healthcare management outcomes Oral presentation XVII Convegno Nazionale dell'Associazione Italiana di Economia Sanitaria (AIES) BOOKS

    October ’18 Empowering the Connected Physician in the e-patient Era INTERNATIONAL How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment and Boost Health(care) Outcomes”

    January ‘16 e-patient e social media ITALY Come sviluppare una strategia di comunicazione per migliorare salute e sanità

    July ‘15 Socialize Your Patient Engagement Strategy INTERNATIONAL How Social Media and Mobile Apps Can Boost Health Outcomes 


    
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    Ateneo partner o membro di

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    EURAXESS - Researchers in motion eduroam RUniPace – Rete Università per la pace
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