Chiara Ottolenghi

Ottolenghi, D'Amico, Iasevoli, Maggiore (2024). Intelligenza artificiale e personalizzazione come nuovo paradigma della customer experience: una systematic literature review.

Cammarota, Ottolenghi, Cinti, Sabatini (2024). Sustainable Customer Relationships Management:A Conceptual Framework for Integrating CRM andSustainability. Micro & Macro Marketing, , DOI: 10.1431/114941

Ottolenghi C,D'Amico; Iasevoli; Ottolenghi (2024). When personalization hangs out with customer loyalty: a bibliometric analysis. IMTC-Venice 18-20 January 2024-23rd International Marketing Trends Congress.

Piccioni, N., Nosi, C., Ottolenghi, C., Nevi, G. (2023). COVID-19 and the digitization of business events: how the health crisis accelerated ethical issues. International Journal of Event and Festival Management.. International Journal of Event and Festival Management, , DOI: 10.1108/IJEFM-04-2022-0026

Ottolenghi, C., Iasevoli, G. (2023). Generation Z is really interested in the personalization of LP rewards? An explorative study in advanced services.

Ottolenghi C,Ottolenghi, C. (2023). Human Resource Management Shaped In A Platform: A Literature Review. Sinergie Italian Journal of Management, vol. 41(Sept-Dec), p.193 - 213 , DOI: DOI 10.7433/s122.2023.09