I am Alessandro Cavallo, adjunct professor in Digital Marketing since 2020. Since 2024, I also serve as adjunct professor for the Green Transition and Digital Evolution Labs at LUMSA University. The Innovation and Technology Lab, where I taught from 2021, has been restructured into these two new labs. Specializing in data-driven marketing strategies, I am dedicated to imparting theoretical and practical knowledge in technological innovation and digital marketing to my students.
In parallel, I serve as the CEO of a data strategy consulting firm, aiding companies in implementing effective data management solutions. My focus is on helping businesses understand and utilize customer data to enhance marketing, CRM, sales, and customer service. Since March 2019, I have been a mentor at a prominent national startup accelerator, where I support startups in analyzing and using data to drive business growth, emphasizing the importance of KPIs and other key metrics.
Beyond teaching and consultancy, I am actively involved as an Angel Investor, promoting the development of a promising portfolio of startups across various sectors through initial investments and agile business strategies.