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The Master’s Degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. Upon completion of this master degree, graduates should be able to:
Applicants are selected based on their curriculum vitae (CV), possibly supplemented by an entrance test and or interview with the director of the program (for international applicants). Requirements:
To be admitted applicants must have:
For the complete procedure of enrollment please visit Enrollment, Fees and Scholarships
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The Master’s Degree in Marketing & Digital Communication (Laurea Magistrale Classe LM-59) is a two-year program taught in English for 120 credits (ECTS/CFU), internationally open, practice-oriented and job-market driven.
Academic year 2022-2023 (First year)
Classes | ECTS/CFU | Hours |
---|---|---|
Web marketing and digital advertising | 12 | 60 |
Communication metrics - web analytics and datamining | 9 | 40 |
Customer Relationship Management and Marketing or International Management |
6 6 |
30 40 |
Brand management and Media planning | 6 | 30 |
Business planning and start up or Business models innovation |
9 | 40 |
Corporate Social Responsibility or Organizational Design and Behavior |
9 | 40 |
Business English | 6 | 60 |
Project work: Marketing Plan | 3 | 30 |
Theology | 6 | 60 |
Academic year 2022-2023 (Second year)
Classes | ECST/CFU | Hours |
---|---|---|
Events management | 6 | 30 |
Sponsorship and fundraising | 6 | 30 |
Digital writing and visual design | 6 | 30 |
Web design | 6 | 30 |
Digital Public Relations | 6 | 30 |
Project work: |
3 | 30 |
Thesis | 21 |
Classes are organized in two semesters during each year of study. Usually first semester starts in October and ends at the end of December; while second semester starts at the end of February and ends by May.
After the course has ended, respecting the course structure provided, students may take an examination; Master’s Degree in Marketing & Digital Communication holds three exam sessions a year, in winter, summer and autumn and offers at least seven dates of exams during year.
The academic calendar scheduled for 2022-2023 academic year is:
First semester: |
From October 4th to December 22nd 2022 |
Winter Session exam: |
From January 9th to February 11th 2023 three dates of exams as free choice for students |
Second semester: |
From February 13th to May 13th 2023 |
Summer Session exam: |
From May 22nd to July 22nd 2023. Three dates of exams as free choice for students |
Autumn Session exam: |
From September 1st to September 30th 2023. Two dates of exams as free choice for students |
Graduation: |
Summer, Autumn and Winter session: for each session will be at least one graduation session |
Master degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defence of an original dissertation. The thesis is worth 21 ECTS.
To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation and defence.
For final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
The faculty is highly qualified and includes both scholars and professionals. Students will be exposed to a variety of teaching and learning methods including traditional and interactive lectures, case studies, seminars, presentations, and group project works. Teaching methods are designed to create a stimulating and highly practical learning environment.
Here's the list of all active LUMSA professors teaching in master degree in Marketing & Digital Communication. For further information click on the professors' name:
LUMSA University promotes international exchange and offers to enrolled students several mobility opportunities for study and traineeship abroad through up to 324 agreements with universities from Europe, Argentina, Brazil, Canada, China, India, Mexico and USA.
Moreover students can take part to one of double degree programs. During academic year 2022-2023 two double degree programs are active, with the École des Nouveaux Métiers de la Communication (Efap) of Paris (France) and l’Université Catholique de Lyon (UCLy) of Lyon (France)
The Diploma Supplement was developed by the European Commission, Council of Europe and by UNESCO/CEPES. The purpose of the supplement is to provide sufficient independent data to improve the international transparency and fair academic and professional recognition of qualifications (diplomas, degrees, certificates etc.). It is designed to provide a description of the nature, level, context, content and status of the studies that were pursued and successfully completed by the individual named on the original qualification to which this supplement is appended. It is free from any value-judgements, equivalence statements or suggestions about recognition. Information is provided in eight sections. Where information is not provided, an explanation will give the reason why. (more information).
The legal value of the degree is recognized in Europe as a second title cycle degree (Diploma di Laurea Magistrale).
Participation costs for international students have been set at 3.500 euro per year. These costs cover tuition fees, examination and administrative services provided by each academic institution.
The payment must be made by bank transfer: LUMSA University, INTESASANPAOLO S.p.A.
IBAN: IT 43 S 03069 05238 100000001983 - BIC/SWIFT BCITITMM
The Welcome Office is at your disposal for any kind of assistance.
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