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profile picture Guglielmo La Bruna

Guglielmo La Bruna

I received my PhD in Mediterranean Studies (Economics and Management) from LUMSA University in 2026. My research focuses on digital strategy and advanced analytics, with particular attention to their impact on firm performance and sustainability.

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Ruolo

Docente a contratto

Città

Palermo

Dipartimento

GEC (Palermo)

Corso di Laurea

Economia e management

Curriculum vitae

CURRENT POSITION
Adjunct Lecturer in Management
LUMSA University, Palermo Campus, 2023–present 


TEACHING

  • Innovation and Entrepreneurship (Innovation module)
  • Digital Strategy and Big Data Analytics (Executive MBA)
  • Digital Marketing (Master in Fashion and Luxury Management) 

VISITING POSITION
SKEMA Business School, Sophia Antipolis (France)
Visiting Scholar, 2023–2024 


EDUCATION
LUMSA University
PhD in Mediterranean Studies (Economics and Management), 2026 

LUMSA University
MSc in Economics and Management, summa cum laude 

Politecnico di Milano
BSc in Management Engineering 


RESEARCH INTERESTS

  • Digital Strategy
  • Advanced Analytics
  • Firm Performance and Sustainability

ACADEMIC AFFILIATIONS

  • Strategic Management Society
  • Academy of Management
  • Italian Society of Management 

PROFESSIONAL EXPERIENCE
Senior Consultant, Advanced Business Analytics
SDG Group, 2021–2026
(Strategic consulting in IT and data analytics, including big data platforms and AI-based solutions)

 

Orari di ricevimento

Mercoledì ore 15 - 16, previo prenotazione via mail.

Didattica e insegnamenti

Insegnamento Anno accademico Percorso di studi CFU

INNOVATION AND ENTREPRENEURSHIP

2025 / 2026

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