Communication Science, Marketing and Digital Media

The course aims to provide basic theoretical knowledge and specific skills in various areas of communication, with a focus on audiovisual production, journalism and marketing.  The course offers an interdisciplinary approach which trains graduates for careers in the mass media (radio, television, cinema, new media), in communication and public relations for companies and public organizations (both national and international), in advertising, publishing, journalism (print, radio, TV, multimedia), and in press offices and research institutes.
A particular focus is placed on acquiring the skills needed to produce texts (scripts, data conversion for the web, informative and documentary content, storyboards for advertising, audiovisual formats, etc.), including using latest-generation communication and information technology.