Digital Communication - Society, Business & Culture (under ministerial approval)

The Master's Degree in Digital Communication - Society, Business & Culture, taught in Italian, prepares highly qualified professionals in the various fields of digital communication and marketing, with a particular focus on strategies and techniques aimed at enhancing the value of different resources. The main areas of application are corporate and institutional communication, analysis of social, economic and territorial systems, with particular attention to the digital context and the innovative processes that characterize it. These areas, in line with the objectives of the dual ecological and digital transition, include the adoption, integration and application of artificial intelligence technologies in different sectors, with particular attention to business activities and of strategic relevance for economic development.